Good article by Dan Gershenson in Crain's about how important it is for your company's social media content to not just be high quality, but also "regular and consistent." The old days of polishing the brand till it's ready, takes too long and "the story" risks becoming irrelavant shortly after release. We want it all fresh! Like we want our tickets, fresh tickets from Fricket!
http://www.chicagobusiness.com/article/20120215/BLOGS06/120219879/abb-always-be-in-beta
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