Electric Dance Music (EDM) has come a long way since its early days, near the end of the disco era of the late 70’s - early 80’s. It was called “techno,” “electro,” or “house” music back then. Concerts were called “raves” and developed a reputation for excessive drug use and mob violence. Law enforcement and other public officials, naturally, didn’t take to kindly to these “un-regulated’ “under-supervised” gatherings, and, while this may have added to the music’s and raves’ popularity, it was difficult way to run a business.
Today’s EDM is an industry that has learned from its mistakes and is now a $4B+ (and growing) business. As the WSJ article below points out, cities and big business advertisers, now welcome the young demographic of the massive crowds, and the money they bring, and work hand in hand with big-time promoters and DJ’s. A Festival is more marketable than a rave. They’re also better organized, have better sound and staging systems, have better security, and while there’s still issues with illegal substances (“Molly” and others), today’s festivals give EDM the space it needs to stay original and relevant to its fans.
http://online.wsj.com/article/SB10001424127887323539804578261912813133582.html?mod=WSJ_LifeStyle_Lifestyle_5#articleTabs%3Darticle
The essence of EDM is being there live, physically sharing that unique moment with the other people around you, instead of the “everyday virtual.” At Fricket, we feel whether you’re going to attend one of this summer’s huge outdoor music and arts festivals, an NBA or NHL game, or the small jazz club in your neighborhood, “Life is Better Live” so get out there, and Fricket live! http://fricket.com/
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